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Headcount thresholds.... Discuss.

Headcount thresholds.... Discuss.

The debate around AI and jobs keeps circling the same two ideas: tax the robots, or hand everyone a UBI cheque. Both feel like retreats. So here's a different one: what if large companies were legally required to employ a minimum number of people, relative to their revenue?

How do you brand intelligence?

1.5 million people quit ChatGPT over the weekend. Claude even built a tool to help you port your memory across. People are switching AI like they switch coffee shops it seems... But what's interesting is that the boycott wasn't about capability, it was about VALUES.

The right side of this diagram is why your team feels exhausted right now

The right side of this diagram is why your team feels exhausted right now

Even before AI sent the corporate world a little loopy, leadership teams had a clarity problem. Rarely short of ideas or strategy, but almost always short of COHERENCE. Coherence isn't a 200-page deck or a slogan. It’s that clear, shared understanding of what we’re really here

Think of the Children

Think of the Children

I’m not sure it’s worth offering life and career advice to your kids. Because, it’s sort of their job to ignore you. Following some biological instinct to run in the opposite direction of your sage advice. But regardless, parents have instincts too. And that’s to share

Finite eyeballs

There's an irony living the back of my brain these days. While we have these tools that can make almost an INFINITE amount of stuff — products, services, images, words, content, content, content, content .... We (of flesh and bone) have a very FINITE pair of eyeballs, hours in the

The Age of Artists

The Age of Artists

No matter if you're hyperbolic or cynical on AI, the toothpaste is out of the tube. The advancement of humanity is now inexorably interwoven with the advancement of Artificial Intelligence. Of course, the effects of this will ripple through everything we do — business, entrepreneurship, relationships, education, healthcare, government.

Mission Fog

For most of 2025, I saw the same thing killing momentum in large organisations. Mission fog. I’ve sat in rooms where smart, committed leaders argued passionately for different priorities. All of them made sense, but none of them added up to a whole. Teams and roadmaps are busier than

Think 10x & 10%

Think 10x & 10%

Everywhere you look, AI is being positioned as the answer to growth. That framing is incomplete. In practice, AI creates two very different paths forward. One optimises. The other expands. You could think of it as 10% vs 10x. 10% thinking compresses cost, time, friction. 10x thinking expands ambition, possibility,

Building Cathedrals

Building Cathedrals

Is using AI for creative work “cheating”? If all you’re doing is outsourcing thinking, maybe. But that’s not the real question. Most people use AI to go faster. Same work. Less effort. Smaller thinking. That’s fine for productivity. But it’s also how you drift into Decay.